With Lacoste, Life is a Beautiful Sport
In 1933, Lacoste presents his first polo shirt. An icon is born.
The history of the crocodile brand is inseparable from that of its founder, René Lacoste, a passionate inventor and legend of French tennis. Based on its heritage, each season Lacoste presents its vision of French elegance inspired by sport: pieces to wear on the court and in the city for a completely modern style. Lacoste innovates to offer freedom of movement with style for men, women and children. Season after season, as the family of products grows, the legend continues: Lacoste becomes an iconic brand recognized for its authenticity and savoir-faire. Currently present in 120 countries, the brand continues its development and remains true to its history and values. Its new ambassador Novak Djokovic is the new crocodile.